Prospect Research Fundamentals: Proven Methods to Help Charities Realize More Major Gifts (The Major Gifts Report)
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
A collection of articles by Data Mining for Fund Raisers author Peter B. Wylie that illustrate practical ways to use statistical analysis and predictive modeling to improve fundraising results.
Contains articles that have appeared on the CASE Network and in CURRENTS magazine, plus a new discussion on how to make the most of wealth screening.
Specification: Baseball, Fundraising, and the 80/20 Rule: Studies in Data Mining