In this book, you?ll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple?by breaking everything down into a clear, step-by-step process. There?s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You?ll discover: ? How to build a powerful sales message that makes money ? Secrets of headlines that all but force prospects to read your message ? Easy shortcuts to creating profitable bullet points ? Negative optism: a revolutionary new way to create empathy with prospects ? Stories that boost sales?how to write them, step-by-step ? Insider secrets for ?amping up? the emotional power of your copy ? How to put it all together to build trust in prospects and close the sale Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you?ll get tips, tools and templates to easily make the written word produce a lot more sales for you.