Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

Add your review

$12.68

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

$12.68

Buy Now

Add to wishlistAdded to wishlistRemoved from wishlist 0

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Specification: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

Author

User Reviews

0.0 out of 5
0
0
0
0
0
Write a review

There are no reviews yet.

Be the first to review “Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires”

Your email address will not be published.

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

$12.68

The Nonprofit Bookshelf
Reset Password