Handbook of Institutional Advancement: A Modern Guide to Executive Management, Institutional Relations, Fund Raising…
Secrets to Big Money Fundraising – Next level nonprofit fundraising using human motivation, storytelling and partnership…
Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers!
Specification: Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes