Seeing Through a Donor’s Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned…
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and…
Minimalist Marketing: How Entrepreneurs and Nonprofits are Reaching their Audience Without a Marketing Budget
The Marketing Workbook: The Key to Successful Marketing for Small Businesses and Nonprofit Organizations (1st and best)
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors?and keeping them?for many years to come.