Marketing For Nonprofit Organizations: Insights and Innovation

Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing including branding, social media, market research, and outcome measurements into the very fabric of an organization s mission.Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.Features: insight sidebars detail research-based strategies and advice; innovation sidebars present; practice-based case studies and tips; social media marketing for nonprofits; branding tools; vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter