Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing…
(me)volution is written to help us understand our own power. It is a wake-up call for us, that we might realize that we have both the ability and the tools to begin a conversation for good that can ignite passions and set the world on fire. But more than a wake-up call, it is a confidence-booster. For many of us secretly knowour power. So this book shares the experiences of ordinary people who have changed the world, so that we can see the path and travel it ourselves. This is the path, the journey of (me)volution. (me)volution is a model of how ordinary people go from having a great, powerful ideaabout changing something, to building a movement that actually changes it. It is about seeing and hearing how others have changed their world and mapping that experience so it can be shared. And by sharing it, we hope that (me)volution will help you make your mark, build your legacy, and make your difference. Because all change begins with me. Or in this case, it begins with you.