Pitchfalls: why bad pitches happen to good people

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Whether you’re looking to land a client, get a job, or engage a donor in your cause, you need an elevator pitch. The problem is most people’s pitches are pitiful. They drive people away, rather than drawing them in. This short book lays out the five biggest mistakes people make when creating and delivering a pitch. Then it shows you how to fix them. Packed with real-life examples, tips, and tricks, this book will help you take your pitch from pitiful to perfect in no time flat.

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Whether you’re looking to land a client, get a job, or engage a donor in your cause, you need an elevator pitch. The problem is most people’s pitches are pitiful. They drive people away, rather than drawing them in. This short book lays out the five biggest mistakes people make when creating and delivering a pitch. Then it shows you how to fix them. Packed with real-life examples, tips, and tricks, this book will help you take your pitch from pitiful to perfect in no time flat.

“I love love love Pitchfalls. Seriously. I LOVE it.

Here?s why:
1. You quote both Maya Angelou and Gene Simmons.
2. It?s so simple. It?s digestible and just makes sense.
3. It?s cute as can be. I was literally carrying it around in my back pocket today and read part of it while waiting for a meeting to start and the rest while I ate my lunch.

I even had a few Oprah ?ah ha? moments:
1. ?All of your pitches are door openers, not deal closers.? Brilliant.
2. ?As soon as you get outside your inner circle, jargon becomes meaningless gobbledygook?Using jargon is useless.? This has Team Read written all over it. We are still fighting to move away from the ?before? examples in our communications.

I also love the Nike example.
Well done!”
Laura C.

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Pitchfalls: why bad pitches happen to good people
Pitchfalls: why bad pitches happen to good people
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