Inside the mind of the bequest donor: A visual presentation of the neuroscience and psychology of effective planned…
Complete Guide to Planned Giving: Everything You Need to Know to Compete Successfully for Major Gifts
A Common Sense Guide to Planned Giving ? Sure-fire techniques to land a legacy giftThis book is written for you if:? You are a board member or staff person of a nonprofit organization that will need money for decades to come.? You need guidelines on the nuts and bolts: the right time to start a planned giving program for your organization, the people to ask, the best time to make a call, the way to set up a meeting, the precise words to use, and the most effective way to say them. ? You are uncomfortable asking for a major or capital gift, much less a gift after the donor dies. ? You are a volunteer who wants to focus on the future growth of a nonprofit about whom you care deeply.? You are a nonprofit executive who is an expert in your field, such as cancer in dogs, early childhood education, hematology, civil rights, or substance abuse, but are new to planned giving.? You are a development professional who has deep but narrow experience in such areas as grant writing, special events, or annual fund gifts, and you want to develop a wider range of knowledge.? You have no idea what is involved in a planned giving initiative.
Specification: Planned Giving Basics: The Why, the Who and the How