Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing…
The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues – Hardcover by Patrick M. Lencioni
The first prescriptive, innovative guide to seeing inflection points before they happen?and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points,?can either create new, entrepreneurial opportunities (see Amazon and Netflix)?or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those?leaders who can ?see around corners??that is, spot the disruptive inflection points developing before they hit?are poised to succeed in this market. Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time.?Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage.?Seeing Around Corners?is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.?