Story Driven: You don’t need to compete when you know who you are

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“When you have something to say, you don’t need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world.”
SETH GODIN

Every one of us regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers the ones we respect, admire and try to emulate choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us. How about you? What do you stand for? Where are you headed and why? What’s been the making of you? What will make your career or company great? You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you? re an individual or you? re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.

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“When you have something to say, you don’t need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world.”?SETH GODINEvery one of us?regardless of where we were born, how we were brought up, how many setbacks we?ve endured or privileges we?ve been afforded?has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers?the ones we respect, admire and try to emulate?choose an alternative path to success. They have a powerful sense of identity. They don?t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don?t feel the need to compete, because they know who they are and they?re not afraid to show us. How about you? What do you stand for? Where are you headed and why? What?s been the making of you? What will make your career or company great? You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you?re an individual or you?re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you?re proud of and create the future you want to see.

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  1. T. Clay Buck

    For the fundraiser or nonprofit leader who is looking at branding and visibility – and investing in how our organization is perceived in the market – this book should be at the very top of the reference list. Bernadette Jiwa is, herself, a masterful storyteller and guides the reader through understanding how the story of our organization helps shape our values, our identity, and how we convey that vision to the world. Full of examples for-profit and not-for-profit worlds, Jiwa deftly describes the importance of our histories and identities in informing both our institutional present and future. It concludes with a guided exercise in developing story that is an invaluable tool for any leader or communications professional.

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    Story Driven: You don’t need to compete when you know who you are
    Story Driven: You don’t need to compete when you know who you are

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