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What if, before visiting donors, you or your volunteer knew EVERY question they were going to ask? It would be like knowing, in advance, who was going to win the Super Bowl or what numbers were going to be picked in the lottery. It would be devilishly unfair. And it would give you a HUGE advantage. But that’s what Harvey McKinnon has done in his book, The 11 Questions Every Donor Asks and the Answers All Donors Crave. With the help of fundraisers throughout the U.S. and Canada, he has identified the key questions, which is advantage enough. But pity the poor donor McKinnon ALSO reveals the answers that donors find irresistible. It’s almost criminal what McKinnon has done. Thankfully it’s for a good cause and the book nicely complements Asking, by Jerold Panas.
Specification: The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously