The Heart of Fundraising: Major Gift Strategy: Maximize philanthropy, major gifts, and planned giving from donors and…

Video of key takeaways from this book: http://www.majorgiftstrategy.comStrategy will make you a more successful major gift officer. But too many frontline development officers, executives, and professionals fall into the trap of chasing “lofty strategies” and ignore the importance of execution. This terse book of approximately 10,000 words cuts right to the chase, shows you how to avoid this trap, and helps you define a grand strategy for major gift success based on identifying your natural strengths and working them into your daily planning.The world of philanthropy today is beset with economic chaos, fierce and growing competition, and endless strategic challenges. Major donors and prospects make principle gifts, planned gifts, and major gifts based on their relationships with development officers, but these relationships are getting harder and harder to maintain and develop, even in cases where annual giving, corporate giving, and foundation giving are consistent. Despite challenges in the economy and the internal time pressure of capital campaign timelines, you and your advancement team can excel with the right strategic approach.Whether you are in a large development office with a pool of 200+ prospects, a 150+ visit goal, and a $2 million annual metric, or you are by yourself in a small nonprofit organization; whether you’re in the United States or the United Arab Emirates; regardless of your specific fund raising environment or culture, this book will help empower your work, happiness, productivity, and ultimately, your fund raising success.