The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics

Do you need a roadmap for creating online initiatives?Are you frustrated by the lack of collaboration for your great ideas?Is digital fundraising simply too confusing or overwhelming?The “Insider’s Guide” will answer these questions…and more!A well-crafted digital engagement and online fundraising campaign involves comprehensive planning, strategic communications, and enlisting the support of col- leagues and ambassadors for integrated efforts. It’s more than just posting to social or sending an email. It involves deliberate timing, thoughtful segmentation, and creative approaches delivered with the authenticity that digital offers. And, in an often manic, fiery, and seemingly resistant nonprofit environment, this book will demonstrate how it can be done…with great success!After reading, you’ll be able to:Help leadership embrace and adopt new digital initiatives.Overcome organizational silos with four collaborative approaches.Understand a six-step growth funnel and how to put it to work in online efforts.Take a deep dive into segmentation with strategies for 12 common categories.Create an ambassador’s program with robust recruitment and retention strategies.Ensure a steady stream of revenue with over 14 prospecting and recapture tactics.Launch new campaigns using a plethora of ideas for any size organization.Outline the metrics and KPIs necessary to evaluate and grow campaigns, year after year