The Power of Purpose: Inspire teams, engage customers, transform business

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. ? Purpose is the secret ingredient – with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? ? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You?ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial ? you?ll also?inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. ? Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you?ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. ? How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? ? The Power of Purpose?is your secret ingredient.