The Smart Guide to a Smarter Annual Appeal: A Step-by-Step Guide to Planning, Managing, & Improving your Annual…

Your annual appeal is the backbone of your fundraising program. Something this important doesn’t deserve to be an afterthought. This guide walks you step-by-step through how to plan, design, budget, write, print, mail, and evaluate an appeal package that will raise more money for your organization.The guide will show you how to create a more valuable mailing list, how to work with designers and printers, exactly where to spend your money to increase response rate and average gift, and how to manage the logistics of segmenting and upgrading your donors through the mail.Working through these pages will help you avoid being overwhelmed by endless options, save you time, and help you create an appeal that will reengage your donors and grow your relationship with them through the years.Your purchase includes: * 52-page smart guide (Kindle)Free download of the following bonus materials:* PDF version of the 82-page step-by-step guide including the 25-page corresponding workbook.* Budget Template for Excel with pre-filled formulas and instructions.* Design and Print Specifications Template for Excel.* Production Schedule and Timeline.* Evaluation and Analysis Spreadsheet with pre-filled formulas and instructions.