The Wilder Nonprofit Field Guide to Fundraising on the Internet

The opportunities for fundraising on the internet are huge. But who has time to click around for hours hunting for kernels of useful information? Fundraising on the Internet is a quick road map to using the internet as a new fundraising channel. It shows you how to use the internet to raise funds and sharpen your skills as a fundraiser. Whether you want to broaden your appeal to new donors, troll the internet for grants, or get listed on sites that assist donors, this concise guide will help. You’ll find tips on how to: (1) Prospect for potential donors (2) Find funding sources that fit your profile (3) Use email to collect grant information automatically (4) Increase your visibility by getting listed on sites that direct donors to organizations (5) Attract support using e-zines (6) Effectively use your web site to ask for donations.